You’ve poured your heart and soul into an article and your finger is hovering over the Publish button. But what if you’ve missed a typo, or even missed the point? Whether it’s a medical article, wellbeing blog, app content or clinical white paper, I created this checklist to make sure I feel confident before publishingContinue reading “Polish and Perfect: Your Essential Pre-Publish Checklist”
Tag Archives: Creativity
How to Write Inclusive Health Content
As a writer in the health and wellbeing sector, creating content that resonates with a broad audience is not just a nice-to-have – it’s a responsibility. Minority groups may be at greater risk of health inequality, so how can writers make sure their content is engaging and educational to those who might benefit from itContinue reading “How to Write Inclusive Health Content”
6 Ways to Tackle Sustainability as a Freelancer
Environmental concerns are at the forefront of global discussions, and basking in 20oC sunshine in the UK in October is enough to terrify anyone. Many employers are working on reducing their carbon footprint, but how can freelancers do their bit? Adopting eco-friendly practices and being more environmentally conscious will not only help to tackle sustainability,Continue reading “6 Ways to Tackle Sustainability as a Freelancer”
Finding Inspiration as a Creative Freelancer
Freelancers are the captain of their ship, and having autonomy and flexibility is part of what makes being self-employed so appealing. The downside is that without a manager encouraging you to grow or pushing you out of your comfort zone, it can be easy for your working day to become monotonous. Self-motivation requires effort, andContinue reading “Finding Inspiration as a Creative Freelancer”
How to Develop a Content Strategy: A Guide from Start to Finish
The thought of developing a content strategy can be overwhelming. However, getting a good strategy in place will ensure your audience finds what they need to inspire action. This will boost your business through engagement, increased traffic and sales. If content strategy has been on the back burner for some time, it’s refreshing to noteContinue reading “How to Develop a Content Strategy: A Guide from Start to Finish”
3 Reasons AI Won’t Replace Copywriters
Lately, I have been watching as the discussion surrounding AI (artificial intelligence) and copywriting has been getting louder. It will be no surprise that my interest has also been peppered with a slight sense of dread that before too long, a robot will be capable of replacing me. AI is a great tool for copywritersContinue reading “3 Reasons AI Won’t Replace Copywriters”
Should Workflow Change With the Seasons?
It is easy to assume that your workflow should remain constant across all twelve months of the year. But for freelancers, maintaining a steady state of creativity and output all year round may not be a realistic concept. While a certain level of consistency and stability is necessary for paying the bills, should freelancers makeContinue reading “Should Workflow Change With the Seasons?”
Reflections on 2022
As I type this, I have just submitted my final article of 2022. This year, I have written hundreds of thousands of words for clients on a variety of topics from acute healthcare to personal growth. It’s a cliché, but I feel honoured to work for such inspiring, friendly and creative clients. I have trulyContinue reading “Reflections on 2022”
Take a Break or Risk a Breakdown
There is a belief, part myth and part truth, that freelancers take breaks whenever they want to. Many will have left the corporate 9-to-5 to pursue the dream of flexible working, the chance to go on holiday whenever the opportunity arises, and a working day that lasts four hours rather than eight. However, when youContinue reading “Take a Break or Risk a Breakdown”
9 Great Perks of Working With an Introvert
As an introvert, perhaps it is no surprise that I have created a career that allows me to work by myself from home. This wasn’t always the case, and I have previously worked not only in busy offices but in the chaos of various city centre hospitals (including their A&E departments). I coped in aContinue reading “9 Great Perks of Working With an Introvert”