As a writer in the health and wellbeing sector, creating content that resonates with a broad audience is not just a nice-to-have – it’s a responsibility. Minority groups may be at greater risk of health inequality, so how can writers make sure their content is engaging and educational to those who might benefit from it the most?
1 Mind Your Language
Language can harm and words can wound. Reading an article that excludes you can feel like an assault or attempt at erasure. For example, phrases that suggest there are only two genders can be insulting, so unless there is a relevant medical reason, stay away from “men and women” or “ladies and gents” and stick to more inclusive language such as people, individuals, friends, everyone or colleagues. Ditto heteronormativity – making assumptions about sexuality can quickly alienate those who don’t identify as straight.
2 Consider Representation
Try to feature diverse voices and perspectives. The information, stories and images you use should make your readers feel seen and heard, not left out.
Don’t forget to include medical data relevant to everyone – for example, a healthy BMI for people of white heritage is up to 24.9, but for Black, Asian and some other minority ethnic groups, the cut off for a healthy BMI is 23. Omitting this additional information does the reader a disservice.
3 Make Content Accessible
Making sure your content is suitable for all is about so much more than using clear, straightforward language. Consider whether the content can be made larger or available for audio readers. Add alternative text for images to accommodate those with visual impairment. Include a range of formats for your information – written text, images, animations, videos, and audio options.
4 Understand Intersectionality
We have multiple facets to our identities, and a reader may belong to several minority groups. Recognising intersectionality helps us understand that our gender, race, religion, sexuality and socioeconomic status can combine to create specific dynamics. Acknowledging and respecting the complexities of individuality helps us to write content that is more useful and relevant to the reader.
5 Cite Reliable Sources
While it is always important to use information that is evidence-based, searching for trials or studies that included a diverse population adds authority to your content and ensures the accuracy of your information.
6 Educate Yourself
Be open to learning and growing as your write inclusive articles. Continue to educate yourself on specific health needs or challenges of marginalised communities to better address the concerns of a wider readership. Make sure your research is diverse – consider adding keywords to your search to unearth evidence that gives a broader view.
7 Seek Feedback
If you’re unsure about the inclusivity of your content, seek feedback from a diverse range of individuals. Listen to their perspectives, take feedback on board, make changes and adjust the way you write to ensure your content is genuinely inclusive.
Final Thoughts
Learning to write with words that won’t harm is a process that involves reflection and continual self-improvement. Embracing the full spectrum of human experiences can help you foster a more inclusive and empathetic discussion around health and wellbeing. In doing so, you’ll not only reach a wider audience but also start to positively impact lives by promoting health and wellbeing for all.
If you’re worried about how inclusive your content is, working with a professional medical content writer could be a weight off your mind. Get in touch to book my expert heath writing services today.