Category Archives: Copywriting

Every time you open LinkedIn, it can feel as though there is an unspoken rule: to succeed, you must become a personal brand. Share your morning routine. Post photos from your weekend. Reveal a personal struggle. Tell a story about a difficult moment in your life and connect it to a business lesson. Repeat severalContinue reading “What If You Don’t Want to Be a Personal Brand?”

Working out how to choose a copywriter involves more than just finding someone who can write well. The right copywriter should understand your audience, support your goals, fit your way of working, and create content that reflects your brand accurately and authentically. A good working relationship can save time, strengthen your messaging, and make contentContinue reading “How to Choose a Copywriter: 5 Reasons Not to Hire Me”

There’s a point many business owners reach where content starts to feel heavier than it used to. What began as a few occasional posts or website updates slowly becomes another task sitting in the background; something you know matters, but struggle to consistently make time for. At that point, people often start asking themselves theContinue reading “Should I Hire a Copywriter? Knowing When It’s Time for Support”

I’ve recently completed the PIF TICK Competent Freelancer course from the Patient Information Forum, and I’m really pleased to now carry the PIF TICK badge as a freelancer. While it’s a professional milestone, it also reflects something much more important: my commitment to producing trusted health information in the UK that people can genuinely rely on. The ImportanceContinue reading “Why Trusted Health Information Matters: Becoming a PIF TICK Competent Freelancer”

For me, running a freelance business isn’t just about picking up projects and hitting deadlines. Being an ethical copywriter means choosing work that aligns with what I care about: inclusive communication, clarity, empowerment, and genuine care for the people who’ll read the words I write. These values aren’t a marketing angle. They’re foundational to how IContinue reading “Why Values Matter: The Impact of an Ethical Copywriter”

When people talk about alternative careers for doctors, they often focus on practicalities. But what we don’t talk about enough is the identity shift that comes with stepping away from medicine, and the emotional turmoil that often sits beneath the decision. Most weeks, I receive emails from doctors who are wondering about leaving medicine. When I recently publishedContinue reading “Alternative Careers for Doctors: My Path to Health Writing”

One of the first questions many businesses ask when looking for a freelance health or medical copywriter is: “How much does it cost?” Marketing budgets are often tight, and it’s important to know that every pound spent is bringing in real value. But in healthcare, copywriting isn’t just about getting words on a page. It’s aboutContinue reading “What Do Medical Copywriting Rates Cover?”

When you hire a medical copywriter, you’re not just paying for words on a page. You’re investing in a process that ensures accuracy, clarity, and content that supports your business goals. As a medical copywriter with a background in frontline NHS care, I understand how long it can take to write high-quality, evidence-based content. That’sContinue reading “What to Expect When You Hire a Medical Copywriter”

Artificial intelligence is everywhere.You’ve probably seen the headlines: “AI Will Replace Writers” and “The End of Original Content”. So if you’re thinking about hiring me as your health copywriter, you might be wondering:Do I use AI in my work? Yes, I Use AI – But Not to Write Your Content The short answer is: yes, IContinue reading “Using AI as a Copywriter: How I Make It Work for My Clients”

When you search for a copywriter, your first thought might be: do I need someone local? The truth is, you can work with a copywriter anywhere. But in some cases, there’s something uniquely valuable about choosing someone nearby – especially when they understand your industry and your audience. I’m a freelance health and wellbeing copywriter based in North Somerset, justContinue reading “Why Work with a Freelance Copywriter in Bristol?”