Artificial intelligence is everywhere.
You’ve probably seen the headlines: “AI Will Replace Writers” and “The End of Original Content”.
So if you’re thinking about hiring me as your health copywriter, you might be wondering:
Do I use AI in my work?
Yes, I Use AI – But Not to Write Your Content
The short answer is: yes, I do use AI as a copywriter.
The longer answer is: I use it strategically to add value for my clients – without ever letting it replace my creativity, judgement, or expertise.
Think of AI as the equivalent of a research assistant or brainstorming partner. It helps me:
- Map out blog structures so I can see all the angles before I start
- Generate quirky topic ideas tailored to your audience and goals
- Mull over content pipelines that will set you apart from competitors
- Gather resources so I can fact-check or explore a subject in depth
- Double-check I haven’t missed any vital points in a piece
What I don’t do?
Ask AI to write your content for me. I never go anywhere without my notebook because I feel like my mind is always in creativity mode – and that’s something I could never hand over to an algorithm. Every sentence in your final project is written, edited, and refined by me.
Why That Matters
In health and wellbeing copywriting, accuracy and empathy are non-negotiable.
AI can help, but it can’t:
- Understand the nuances of your brand voice
- Spot where language might make a patient feel uneasy
- Choose examples that resonate with your audience
- Apply lived experience, tone, and empathy the way a human can
Those things come from working with a specialist medical copywriter who understands your field, not from an algorithm.
The Best of Both Worlds
By using AI as a copywriter in this way, I can:
- Save you time (and money) by streamlining the research and planning stage
- Work more efficiently, so you get your content faster without compromising quality
- Offer more ideas and options, giving you better value from each project
You get the best of both worlds: the scope of AI tools, plus the craft, care, and critical thinking of a human writer.
Over to You
When you work with me, you’ll get human-written, original content, supported by smart, ethical use of AI where it genuinely benefits you.
Send me a message today to book your free discovery call, or fill in the form below and I’ll get back to you.
