Artificial intelligence is everywhere.
You’ve probably seen the headlines: “AI Will Replace Writers” and “The End of Original Content”.
So if you’re thinking about hiring me as your health copywriter, you might be wondering:
Do I use AI in my work?
🧠 Yes, I Use AI – But Not to Write Your Content
The short answer is: yes, I do use AI as a copywriter.
The longer answer is: I use it strategically to add value for my clients – without ever letting it replace my creativity, judgement, or expertise.
Think of AI as the equivalent of a research assistant or brainstorming partner. It helps me:
- Map out blog structures so I can see all the angles before I start
- Generate quirky topic ideas tailored to your audience and goals
- Mull over content pipelines that will set you apart from competitors
- Gather resources so I can fact-check or explore a subject in depth
- Double-check I haven’t missed any vital points in a piece
What I don’t do?
Ask AI to write your content for me. I never go anywhere without my notebook because I feel like my mind is always in creativity mode – and that’s something I could never hand over to an algorithm. Every sentence in your final project is written, edited, and refined by me.
🖋️ Why That Matters
In health and wellbeing copywriting, accuracy and empathy are non-negotiable.
AI can help, but it can’t:
- Understand the nuances of your brand voice
- Spot where language might make a patient feel uneasy
- Choose examples that resonate with your audience
- Apply lived experience, tone, and empathy the way a human can
Those things come from working with a specialist medical copywriter who understands your field, not from an algorithm.
⚖️ The Best of Both Worlds
By using AI as a copywriter in this way, I can:
- Save you time (and money) by streamlining the research and planning stage
- Work more efficiently, so you get your content faster without compromising quality
- Offer more ideas and options, giving you better value from each project
You get the best of both worlds: the scope of AI tools, plus the craft, care, and critical thinking of a human writer.
💬 Over to You
When you work with me, you’ll get human-written, original content, supported by smart, ethical use of AI where it genuinely benefits you.
Send me a message today to book your free discovery call, or fill in the form below and I’ll get back to you.
