The thought of developing a content strategy can be overwhelming. However, getting a good strategy in place will ensure your audience finds what they need to inspire action. This will boost your business through engagement, increased traffic and sales. If content strategy has been on the back burner for some time, it’s refreshing to noteContinue reading “How to Develop a Content Strategy: A Guide from Start to Finish”
Author Archives: Hannah Rose
6 Ways to Make the Most of Your Copywriter
If you’re thinking about hiring a health copywriter, you may be wondering how much the average freelance writer charges, why you need one, or maybe even what they do. The following checklist will help you find the right medical copywriter for your business, and give you tips to make working with them as easy, enjoyableContinue reading “6 Ways to Make the Most of Your Copywriter”
3 Reasons AI Won’t Replace Copywriters
Lately, I have been watching as the discussion surrounding AI (artificial intelligence) and copywriting has been getting louder. It will be no surprise that my interest has also been peppered with a slight sense of dread that before too long, a robot will be capable of replacing me. AI is a great tool for copywritersContinue reading “3 Reasons AI Won’t Replace Copywriters”
Should Workflow Change With the Seasons?
It is easy to assume that your workflow should remain constant across all twelve months of the year. But for freelancers, maintaining a steady state of creativity and output all year round may not be a realistic concept. While a certain level of consistency and stability is necessary for paying the bills, should freelancers makeContinue reading “Should Workflow Change With the Seasons?”
Reflections on 2022
As I type this, I have just submitted my final article of 2022. This year, I have written hundreds of thousands of words for clients on a variety of topics from acute healthcare to personal growth. It’s a cliché, but I feel honoured to work for such inspiring, friendly and creative clients. I have trulyContinue reading “Reflections on 2022”
Take a Break or Risk a Breakdown
There is a belief, part myth and part truth, that freelancers take breaks whenever they want to. Many will have left the corporate 9-to-5 to pursue the dream of flexible working, the chance to go on holiday whenever the opportunity arises, and a working day that lasts four hours rather than eight. However, when youContinue reading “Take a Break or Risk a Breakdown”
9 Great Perks of Working With an Introvert
As an introvert, perhaps it is no surprise that I have created a career that allows me to work by myself from home. This wasn’t always the case, and I have previously worked not only in busy offices but in the chaos of various city centre hospitals (including their A&E departments). I coped in aContinue reading “9 Great Perks of Working With an Introvert”
What Matters More: What You Do or Who You Work With?
I have worked in numerous roles and sectors, full time, part time, and freelance. Some jobs, including my current freelance career, I have loved, while others have brought a feeling of dread every single day. But what matters more – the job itself, or the people you work with? And should your potential coworkers impactContinue reading “What Matters More: What You Do or Who You Work With?”
The Quick Fix that Boosts Creativity
Every writer has been there. Your ideas have vanished, inspiration is nowhere to be found, and a blank document has never looked so irritating. 30 minutes later and you hate every one of the 100 words you’ve forced out so far. Luckily, there could be a simple, mood-boosting way to replenish your creative stores whenContinue reading “The Quick Fix that Boosts Creativity”
What is SEO, and Does Your Business Need It?
Search engine optimisation, or SEO, is vital for your business. In straightforward terms, writing with SEO in mind ensures that your website is in the best possible shape for customers to search for and, crucially, find your services or products. What Happens When I Search for a Topic? Think how many times a day youContinue reading “What is SEO, and Does Your Business Need It?”