The Quick Fix that Boosts Creativity

Every writer has been there. Your ideas have vanished, inspiration is nowhere to be found, and a blank document has never looked so irritating. 30 minutes later and you hate every one of the 100 words you’ve forced out so far. Luckily, there could be a simple, mood-boosting way to replenish your creative stores whenContinue reading “The Quick Fix that Boosts Creativity”

What is SEO, and Does Your Business Need It?

Search engine optimisation, or SEO, is vital for your business. In straightforward terms, writing with SEO in mind ensures that your website is in the best possible shape for customers to search for and, crucially, find your services or products. What Happens When I Search for a Topic? Think how many times a day youContinue reading “What is SEO, and Does Your Business Need It?”

Will Seasonal Content Benefit Your Company?

It can be tempting to write evergreen content that will remain relevant whenever it is published. Evergreen articles or blogs are suitable for posting at any point in the day, week or year, regardless of the weather, political climate, breaking news stories or holiday seasons. They can be published at any time, and for thisContinue reading “Will Seasonal Content Benefit Your Company?”

What Leads to Success for Freelancers?

Making the jump from being employed to working as a freelancer is appealing to many. Your dream might be to work from anywhere in the world, attend every single event at your child’s school, or to work fewer hours for greater pay. However, to reap any of these benefits, you’ll need to work hard, beContinue reading “What Leads to Success for Freelancers?”

6 Ways to Avoid Burnout as a Freelancer

Freelancing is often assumed to be a great way to earn a comfortable salary while finding that all-important work-life balance. You might have made the jump to freelancing to fit work around childcare responsibilities, exercise, or your social life. Or perhaps you were hopeful that as a freelancer, you could work fewer hours but earnContinue reading “6 Ways to Avoid Burnout as a Freelancer”

Copywriters and COVID-19

It is generally accepted that copywriters are used to working from home. So during the enforced period of home working as a result of coronavirus, you’d think it should have felt like business as usual for copywriters. But even those used to being without an office (myself included) experienced periods in which they struggled withContinue reading “Copywriters and COVID-19”